Marti Barletta helps organizations get smart about marketing to women. She is the author of
the groundbreaking book, Marketing to Women, which is now available in 15
languages, and co-author with Tom Peters of Trends (July 2005), who named her
MVP/BizGuru of 2005. Her new book, PrimeTime Women™: How to Win the Hearts, Minds,
and Business of Boomer Big Spenders, breaks the story on the unprecedented buying
power of women in their prime (ages 50-70) and details why this “silver bullet” segment is the
prime source of business growth for the next two decades. As the recognized international
authority on marketing to women, Barletta is frequently quoted on CBS Evening News, ABC
Money Matters, MSNBC’s Squawk Box and NPR’s Talk of the Nation, as well as in the Wall Street
Journal, New York Times, Fast Company, Business Week, Entrepreneur and many other
publications worldwide. Combining gender expertise, marketing experience and a lively sense
of humor, she delivers eye-opening insights that audiences find enlightening, entertaining and
actionable.
Marketing to Women Guru
Marti's Profile
Prior to launching The TrendSight Group, Marti was VP, director of Frankly Female at
Frankel, a leading brand marketing and promotion agency. She created Frankly Female, a
strategic capability for marketing to women, after spending several years managing the
agency’s packaged goods business unit, including clients Kodak, Nestle, Equal, Dial and
General Mills.
Before expanding into promotion, Mari spent ten years in the advertising business, rising
to the position of VP, account director at Foote, Cone & Belding, Chicago. At FCB, she managed
advertising campaigns for Kraft Macaroni & Cheese and Dinner brands, two of which received
Kraft Advertising Excellence Awards.
Other accomplishments included an Effie Award-winning campaign for Celestial Seasonings,
new product introductions for Sara Lee and strategic positioning for Pearle Dental Centers and
Visionary eyewear stores.
Marti worked at Tatham, Laird and Kudner, Chicago, on Kimberly-Clark and Quaker Oats,
and at McCann-Erickson, San Francisco, on Del Monte products. She began her career in brand
management with the Clorox Company.
Marti obtained her MBA from Wharton, one of the leading business schools in the U.S.,
following her graduation magna cum laude from Carleton College.
She serves as the Marketing/Fundraising chair for the National Women’s History Museum in
Washington, DC and chairs the Women’s Marketing Council of the Business Women’s Network,
also in Washington. She is a guest lecturer at Northwestern University’s Kellogg Graduate
School of Management, and at Stuart Graduate School of Business at Illinois Institute of
Technology.
Barletta founded her consulting think tank, The TrendSight Group, to help companies pull
ahead of the competition by boosting their marketing, sales, recruiting and retention
effectiveness with women.
Marti currently serves on the advisory boards of Embrace Pet Insurance, Grand Magazine,
Invincibelle and Boomer!TV and is a member of the distinguished Women Gurus Network and
the Women Presidents’ Organization (WPO) and is certified by WBENC – The Women’s
Business Enterprise Council.
Topic Categories
Marketing, Branding
Women-specific
Business - Strategy
Presentation Titles
GenderTrendsTM: How Men and Women Think, Feel, Buy and Communicate
Differently --Learn why these differences matter to you and your brand and how to adapt
your products and services to meet, and exceed, her expectations. Marti demonstrates how to
win women’s business without ever alienating men and reveals why Marketing to Women is the
ticket to increased sales and share.
PrimeTime WomenTM : How to Win the Hearts, Minds, and Business of Boomer Big
Spenders -- Baby Boomers who said, “Never trust anyone over 30,” are turning 60.
Research shows they are eager to embrace new experiences and just as willing as younger
consumers to try new brands and products. Is your brand evolving to appeal to the women
who live in households with per capita spending 2.5 times the national average?
Face-to Face-With Your Female Customer: Retail and B2B Sales -- Are you doing
everything right in the field when you selling to your most important customers -- women?
Does your sales force understand how to communicate with them? Getting your brand
nominated is only half of the story. Closing the sale, building loyalty and retention and
gaining referrals are pivotal. Whether you are interested in boosting retail performance or
doing business with Women Owned Businesses this presentation will deliver.
Women in the Workplace -- Is your company leveraging gender differences to
improve recruiting, retention and internal communications? Helping women and men in your
organization interact effectively boosts productivity and performance and leads to competitive
advantage.
Women Business Owners: Strategies for Success -- Marti’s experience as an
entrepreneur allows her to address this topic from a unique perspective. Her personal success
story is a powerful motivational tool complete with communication, networking and leadership
tips and techniques for female entrepreneurs.
Audience Testimonials
“Your presentations were a huge hit at our top producer conferences. They were everything I
anticipated and more. I’m glad I paid close attention to Tom Peters when he spoke [at an
earlier conference]…He gave a glowing endorsement of your book.” -- Keith Hartstein,
Executive VP, Sales & Marketing, John Hancock Funds, LLC
“The two-day symposium you presented for our clients in Las Vegas was the best we have ever
had. It is also the best I have ever attended, and that is saying a lot. We have heard
wonderful comments from those who were there. I don't know what to do for an encore.” --
Lynn T. Leffert, C.E.O., ACTON International Ltd
"Thank you for a stellar presentation at our conference. Everyone was really impressed with
your well-researched facts and findings, your energetic presentation style and your obvious
passion for your topic. And of course, the funny stories and anecdotes you told to illustrate
your points were a big hit because everybody could relate to that “he said, she said” thing so
well.” -- Jim Pannos, American Bank Association, New England chapter
“Thank you for a most wonderful morning at MENG. Your energy, expertise and enthusiasm
truly resonated with our group. You had them eating out of your hand...and they could have
feasted for hours more if you let them.” -- Harvey Popolow, Chicago Chair, Marketing
Executives Networking Group
"I invited her to speak to the WNBA league staff and team management. Her insights, wit and
delivery of the important messages are unique. She has an amazing ability to deliver
business information that people can not only hear but take away and apply to their business
plans. She is talented, approachable and fun. That's why I sought her out. I am glad I did!" -
-Donna Orender, President, WNBA
"Inviting Marti to speak in front of 400 service contractors at our annual meeting was a huge
success….Marti opened our eyes and minds and showed us how to better target and improve
our marketing messages. Our members are still talking about Marti's presentation 30 days
after our event. Thank you Marti." -- Greg A. Niemi President / CEO Nexstar, Inc.
In Her Own Words
"Men and women are different! Brilliant? Yes. Rocket science? No. Even though almost
everyone agrees with this simple premise, I am amazed by how few companies know how to
make these differences work for them. It's my pleasure and privilege to share my insights and
help companies boost sales and share by marketing to women - the world's largest market. In
fact, the only thing I love more than watching an audience shake their heads in agreement
when I share tips and tactics for effectively communicating with women, is hearing about the
positive results they achieve when they implement my advice."
Marti's promo video 