Patricia Seybold has been a highly regarded visionary thought leader and business and
technology strategist for 30 years. Known for her ability to spot the impact that technology
enablement and customer behavior will have on business trends, Patty forecasts the ways in
which customers will make new demands on companies in different industries.
Patty provides customer-centric executives with strategic insights, technology guidance, and
best practices. Her hands-on experience, discovery and chronicling of best practices, deep
understanding of information technology, large and loyal client base, and ongoing case study
research enhances the thought leadership she provides.
An internationally acclaimed best-selling author, Patty’s ground breaking book,
Customers.com, provides insight into how 16 still-thriving companies designed their e-
business strategies to improve revenues, increase profitability, and enhance customer loyalty
by making it easy for their customers to do business with them.
Her recent book, Outside Innovation, has become one of the seminal titles in
innovation literature. Its premise is that customer-led innovation should provide 50% of a
firm’s innovations in terms of new services, products, business models, and business
processes to support them.
Patricia's Profile
Patricia’s book The Customer Revolution describes how 13 global businesses in a variety of
industries manage by and for customer value while they continuously improve the quality of
the customer experience they deliver across multiple channels.
She is co-author, with Martin Lindstrom, of BRANDchild, which synthesizes global research
about the relationship of tweens to brands.
Patricia Seybold has worked closely with financial services firms, government organizations,
distributors, high-tech firms, life sciences’ firms, not-for-profits, logistics companies,
manufacturers, publishers, retailers, and travel providers to improve the customer experience
they deliver across channels and touchpoints and to help them innovate to develop and launch
solutions that will be valued and easily adopted.
Her consulting clients include: American Airlines, American Cancer Society, Agilent, Amazon
Services, ATB Financial, Autodesk, British Telecom, Business Objects, Cisco Systems, CitiCorp,
Commonwealth of Massachusetts, Dell, Edmunds.com, Expedia, Fidelity Investments, Hewlett-
Packard, IMF, L.L. Bean, Maritime Life, Monster.com, National Instruments, Orient Overseas
Container Lines, SolidWorks, Sprint, Symantec, Toro, Vodafone, Wells Fargo, and Xilinx,
among others.
Patricia is on the board of several companies. She serves on the Council of the African
Rural University for Women in Uganda.
Topic Categories
Business - Strategy
Futurists, Trends
Information Technology (IT)
Presentation Titles
Patricia tailors each presentation to the audience and industry, using stories to illustrate her
key points. For example, she presented a keynote speech in Sao Paolo, Brazil to executives
from Brazilian retailers, using examples of current and next generation breakthroughs in
retailing from the Brazilian market as well as global leaders.
In general, her topics address the areas of:
Customer-led Innovation
Customer Experience
Customer and Technology Trends
Audience Testimonials
In Her Own Words
Audio / Video Recordings
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Video/Audio not currently available. Please inquire.