Chin-Ning is the foremost speaker on the practical application of Sun Tzu's Art of War and a
promoter of strategic thinking as the core competency among leaders of government and
corporations worldwide. Her work is highly praised by the media across five continents from
USA Today, Business Week to the United Kingdom's Financial Times, China's People Daily,
Australia's Financial Review and Brazil's ISTO E. "Chin-Ning" in Chinese means "Journey to
Peace" or "Path to Peace". When the world encountered collisions such as the caning incident in
Singapore, CNN's CrossFire turned to Chin-Ning for understanding. As North Korea provoked the
U.S. in their threat of nuclear escalation, Chin-Ning debated both Senator John Kerry and
General Scrowcroft and, against their arguments, predicted the correct outcome on Larry King
Show. When China, Japan and the U.S. were facing trade or political conflicts, The O'Reilly
Factor on Fox News came to Chin-Ning for solutions. For decades she has circled the globe
and studied with numerous masters of Asian philosophy. Chin-Ning's speeches have legs; they
walk home with the attendees.
Chin-Ning's Profile
Chin-Ning is a number one best-selling author throughout Asia and
Australia where her books have out-sold Hillary Clinton and Tony Robbins. With translations
into seventeen languages and readers in over 60 countries, she includes a number of
influential political and business leaders like A. G. Lafley, President of Proctor & Gamble;
Dr.Mahathir, the Prime Minister of Malaysia; James Baker, U.S. Secretary of State; John Major,
Prime Minster of England.
Chin-Ning Chu is a descendant of the pauper who became the first Emperor of the Ming
Dynasty. At the age of ten, her father began to teach her strategies by reading from the text
of the ancient Chinese art of war classics. In high school, she became a novice at a Catholic
convent until her father dragged her home. At college, while a full-time student, she worked as
a television actress and then as a marketeer for one Taiwanese and two European
pharmaceutical companies. Being a natural-born entrepreneur with superb sales abilities, her
earnings at the time were triple that of her professors.
Besides being an outstanding author and speaker, an Eastern philosopher and historian, a
marketeer, a sales warrior, a business and political consultant, and the Master Strategist, she
is also an accomplished fashion designer, classical music historian, opera singer, actress and
film-maker.
She is the President of the Strategic Learning Institute, president of Asian Marketing
Consultants, Inc. and chairperson of NeuroScience Industries, Inc. Recently, Chin-Ning's name
was listed among the all-time Success Writers by the prominent British/U.S. publisher, Nicholas
Brealey Publishing. On the cover of the book "50 Success Classics," Chin-Ning Chu is presented
with such notables as Benjamin Franklin, Napoleon Hill, Sun Tzu and Andrew Carnegie.
She is the author of four books: The Art of War for Women, Do Less, Achieve
More; Thick Face, Black Heart, and The Asian Mind Game.
Topic Categories
Business - Strategy
Women-specific
Ethnically Diverse Speakers
Presentation Titles
The Art of War Leadership -- Too frequent rewards to your staff indicate that
you are at the end of your resources; too frequent punishment of your staff means you are
frustrated with your condition.
There is an old Chinese saying “The marketplace is a battlefield.” Military leaders,
politicians and businesses are all trying to gain an advantage over their competition and many
turn to Sun Tzu’s ancient work, The Art of War. Now, for the first time ever, international
renowned business speaker and bestselling author Chin-Ning Chu demonstrates how you can
apply this wisdom to succeed. The art of war is about victory and defeat, profit and loss,
accountability and responsibility. It is about how you deal with the cards life has dealt you. It is
a holistic approach to winning.
Strategic Thinking -- Before waging a war, the five elements that govern
success must be examined. Only then can a proper assessment be done.
The success of a company influences the survival and well-being of its employees and
stockholders, as surely as the course of a battle determines a nation’s fate. Military leaders,
politicians and businessman are all trying to gain an advantage over their competition and
many turn to Sun Tzu’s ancient work, The Art of War. As Master Sun Said:” Those who carefully
calculate their strategies will be led to victory. Those who carelessly calculate their strategies will
be led to defeat.”
The Art of Strategy for Women -- In a battle, use your regular formations to
engage the enemy. Use unexpected surprises to overcome them.
Military leaders, politicians and businesses are all trying to gain an advantage over their
competition and many turn to Sun Tzu’s ancient work, The Art of War. Now, for the first time
ever, internationally renowned business speaker and bestselling author Chin-Ning Chu
demonstrates how women can apply this wisdom to succeed in their workplace.
Win First, Then Fight -- Victorious solders win first and then seek battle;
vanquished soldiers fight first and then seek victory.
Discover how Master Sun’s “Win First, Then Fight” will alter the course of your life and your
business. “Win First, Then Fight” is one of the most mysterious statements in the book of The
Art of War. Everyone has attempted to make sense of it, but few have. As Master Sun
said, “Ancient warriors first place themselves in an invincible position, and then wait for the
opportunity to defeat their opponents.” In order to achieve “Win First, Then Fight” you need to
incorporate Sun Tzu’s proven winning strategic elements and a winner’s attitude that enable
you to effectively respond to friction during battle and everyday business challenges.
The Art of War for Holistic Selling -- The most important element of conducting
warfare is aiming for a swift victory and avoiding a prolonged campaign.
It is not enough just to show up to work everyday and put in face time. You need to create
results if you want to keep your job, let alone get promoted and become that super “Sales
Star”. The marketplace is a battlefield. This is the nature of business competition. The
success of a company influences the survival and well-being of its employees and
stockholders, as surely as the course of a battle determines a nation’s fate. Business leaders
and sales associates are all trying to gain an advantage over their competition and many turn
to Sun Tzu’s ancient work, The Art of War. Now, for the first time ever, internationally renowned
business speaker and bestselling author Chin-Ning Chu demonstrates how businesses can
apply these battle strategies to win.
Diversity for the Bottom Line -- Cultivate the virtue of respect in yourself, and
that virtue of respect will be realized for you. Cultivate the virtue of respect in a family, and
that family will flourish. Cultivate the virtue of respect in a village, and that village will prosper.
Cultivate the virtue of respect in your nation, and that nation will know abundance. Cultivate
respect in the universe, and harmony will reign everywhere.
Chin-Ning Chu addresses diversity in three areas: Personal Growth, Corporate Bottom-Line,
and International Marketing. As we push our boundaries by learning to respect and value
those who are different from us, we delightfully discover that beyond the superficial differences
which exist between people and cultures, there lies a similarity in the common nobility of
humanity.
Do Less, Achieve More -- Let the angle of good fortune catch up.
Technology has promised us more leisure but, instead, has led many to new levels of
frustration and feelings of being overwhelmed. By understanding the paradoxical power
of ‘effort’ and ‘easy’ at work, we can become elevated from our ordinary agitated state into an
extraordinary level of serenity where synchronicity and coherence lie. ‘Do Less, Achieve More, is
about incorporating strategy, strength and spirituality into our everyday demanding lives and
work.
Winning in China -- The market place is a battlefield and the essence of war is
deception.
Through her books, The Chinese Mind Game (1989) and The Asian Mind Game (1992),
Chin-Ning is the first author ever to reveal to the West the psyches of Chinese business
practices. These books were praised by (London) Financial Times as “Specific, Instructive”,
and Lee Iacocca said they offered “A firm grasp and approach to Chinese business.” USA
Today indicated that Chin-Ning provided a “Refreshingly direct approach to her difficult topic.”
Audience Testimonials
"I'm so delighted that you were our closing keynote speaker. Your message left our attendees
feeling uplifted and positive about themselves. Chin-Ning, it was a delight to meet you and to
work with both you and Tim. If I can ever serve as a reference, I would be happy to. Thank you
so much for an inspiring presentation and to allowing our Conference to end on such a positive
note." -- Anne Blouin, Director of Education, American Society for Training & Development
"I just wanted to express my appreciation for the excellent presentation that you provided my
organization with, last month. The content was right on target with the week's theme and your
warm style and sense of humor kept the audience 100% involved." -- Lynne B. Millheiser,
Warner Lambert
"This letter is to thank you for your consulting work with ARCO International as part of a three
day cross cultural program on doing business in China. Your part in this program made a great
contribution to its success. You received high evaluations and subsequent comments from
participants indicated your advise had excellent field applications. I believe three features of
your approach to the program made it exceptional. First you possess deep insight into
Chinese culture and makes this insight come alive through an enthusiastic delivery style and
the use of anecdotes and stories. Second you gear your advise and presentation to bottom
line business issues. Finally, you are cooperative and flexible in targeting your expertise to
the specific needs of the group. Overall in the program you demonstrated outstanding
knowledge in your field. You are without doubt an extremely valuable source of expertise on
China with whom it was a pleasure to work. Your role in the workshop made a definite
contribution to our success in the start up of our China project." -- Waiter F. Winkler, Manager
HRD
In Her Own Words
"I talk about the positive aspect of the Taoist philosophy that is the basis for books like The
Art of War and apply it to success. My book shows how winning is about self-conquering instead
of manipulating other people. You bring forth this divinely ordained power within you. I
combine this with mundane practicality."
